BRAND SPOTLIGHT: Kari Traa

Kari Traa, welcome to the Marathon Sports family!

This nordic brand was founded by Olympic skier Kari Traa. “Being active in a male dominated sport, there were few brands for girls to choose gear from. Sponsors provided Kari with black and grey dominated, masculine skiwear. So sometimes, Kari would cut off the logo on her beanies and sew them on to her own designs.”

Kari started knitting beanies and customizing her gear, and in 2002 the Kari Traa brand was born. This brand is “for girls, by girls,” designed to fit the active female body.

We really love Kari Traa’s brand messaging. The brand (and the woman!) are committed to female empowerment and encouraging girls everywhere to “Dare to Play.”

“Even today, fond childhood memories, the rugged Norwegian nature, harsh weather conditions and a strong sense of Scandinavian traditions are still the sources of inspiration for Kari Traa’s designs. For Kari there are no contradictions between style and performance.”

You will find Kari Traa gear including tights, baselayers, midlayers, and accessories in select Marathon Sports stores.

Check out Kari Traa on Instagram to learn more about the brand, and stop by to check out some of the great pieces we have in stock!